MA, Media & Communication Studies • Advertising and Corporate Communication • Open to PR roles
SHRUTI PALAMWAR
Case Studies
COHESIVE BRANDING
Developed an integrated communication campaign across advertising, social media, PR, and corporate communications to build brand trust through consistent messaging, transparency, and student safety.
CRISIS COmmunication
Developed pre-crisis creatives and a post-crisis communication strategy encompassing press releases, town halls, reactive creatives, and a social media calendar to manage the crisis and rebuild stakeholder trust.
1ST PLACE
Developed an immediate PR response campaign addressing the backlash over KENT’s COVID-era Atta Maker advertisement, with a focus on crisis messaging, reputation management, and stakeholder communication.